Brand Voice and Strategy
Audience and Brand Awareness Comparison
A side-by-side comparison of Instagram feeds showing how visual tone, content style, and messaging shift based on audience and brand goals.
Designed and curated distinct visual systems for two brands with different audiences and purposes
Adjusted color, imagery, and tone to align with a millennial-focused brand versus a family-oriented community organization
Used audience awareness to guide content decisions and maintain brand consistency while meeting engagement goals
April Fool’s Day Post
A spoof post presenting an exaggerated version of the library’s “Library of Things,” featuring intentionally ridiculous items as an April Fool’s Day joke.
Conceptualized and designed a humorous post that played off an existing library service
Used parody to increase engagement while staying recognizable and on-brand
Balanced humor with clarity so the joke landed without confusing patrons
Brand Voice Text Posts
A set of minimal, text-based social posts using humor and cultural references to reinforce a friendly, approachable library brand voice.
Baby Bookmobile Fundraising Campaign
A match day fundraising campaign hosted by the Community Foundation of Hancock County to raise funds for a sprinter van, expanding the library’s home delivery services, and improving accessibility for the community.
Designed digital campaign assets to support a time-sensitive fundraising effort
Created clear, approachable visuals to communicate the purpose and impact of the campaign
Supported community outreach by aligning messaging with accessibility and service expansion goals
A promotional campaign for a youth library event featuring stuffed animals collected from children in the community and photographed as if they were having a sleepover at the library.
Collaborated with the youth department to plan and promote the event
Coordinated with families to collect community-submitted stuffed animals
Styled, staged, and photographed storytelling scenes to build excitement and narrative
Created event and social media assets to drive awareness and participation
Stuffed animal sleepover
A playful social post using pop culture humor.
Created community-friendly content that uses humor to boost engagement
Applied brand voice to create a lighthearted, shareable post
Rick Roll Text Graphic
Ads and Campaign Assets
Movie Night
A digital signage ad designed to promote upcoming library events.
Designed event-focused digital signage to increase visibility and drive attendance
Maintained brand consistency across all internal communications
Holiday cookies
Social media graphic for a holiday-themed promotion.
Designed social media promotional graphics to support library outreach and community engagement
Maintained brand consistency while adapting visuals for seasonal programming
Created a fun, on-brand visual to drive awareness and participation
National Library Week
Digital signage ad created for a National Library Week promotion.
Developed a campaign-ready promotional asset aligned with brand voice and theme
Designed a visually engaging layout that prioritized accessibility and readability
Coordinated messaging and visuals to support event goals and audience participation
Voting Hours
A public-facing social media graphic communicating voting hours.
Designed clear, accessible informational graphics for public service announcements
Ensured messaging was easy to read and aligned with library branding
Created a clean layout to support community awareness and civic participation
Illustration Examples
A collection of primarily personal illustration work exploring character, composition, color, and visual storytelling. These pieces reflect ongoing creative practice and experimentation outside of client and campaign work.
Photography Examples
A collection of photography documenting events, installations, and community programming. These images were created to support promotional needs, archival use, and campaign storytelling while maintaining visual consistency across platforms.
