Hancock County Public Library

Brand Kit

A full branding package designed to create a unified, clear, and engaging identity for the library across digital and print platforms. The goal was to strengthen the library’s presence and connection with the community through consistent visuals and accessible guidelines.

  • Developed a comprehensive brand toolkit including logo usage, color palette, and accessibility guidelines to support consistent communications across departments.

  • Built brand guidelines and templates for both print and digital materials to ensure cohesive messaging and visual identity.

  • Created campaign-ready assets, including posters, postcards, advertisements, and branded collateral, to support community initiatives and services.

  • Designed partner-ready assets, such as a locker wrap for Eastern Hancock High School, to strengthen community partnership visibility.

  • Produced internal communications materials such as welcome emails and computer lab backgrounds to reinforce brand consistency across touchpoints.

Posters for Hancock County Public Library depicting mission and vision statements.
Marketing and branding guidelines were established for the Hancock County Public Library, covering official colors, accessibility, and logo usage.
Welcome email for Hancock County Public Library.
Print advertisement for Hancock County Public Library streaming services.
Locker wrap partnering with Eastern Hancock High School.
Computer background for Hancock County Public Library computer lab.
Hancock County Public Library postcard advertising general library service.

Summer REading 2025

Color Our World Campaign

A vibrant, art-forward campaign focused on creativity and self-expression. Illustrations were provided by The Library Collective, and I handled design integration, layout, and campaign consistency.

  • Designed print and digital campaign assets aligned to a unified theme and visual direction.

  • Created age-based website banners and promotional materials to support program engagement.

  • Ensured consistent branding across all campaign touchpoints, including print ads and online assets.

Summer Reading 2025 print advertisements. Designed in Illustrator.
Website banners for age-based challenges for Summer Reading 2025. Designed in Illustrator.
Social media graphics for Summer Reading 2025.

Summer REading 2024

“Cryptid Adventure” Campaign

A character-driven campaign featuring eight original cryptid characters, designed to bring mystery and discovery to library programming. The campaign integrated storytelling into community events and program materials.

  • Produced a suite of campaign materials, including program guides, flyers, and promotional assets, to support program engagement.

  • Designed participant incentives such as sticker sheets to drive participation and create a memorable experience.

  • Developed event collateral for in-library activities (scavenger hunt) and staff branding (t-shirts) to support program visibility.

These pages are from a larger publication detailing the program. They were created as informational and fun marketing initiatives, serving as the voice of the summer.
Sticker sheets were given to library patrons upon completion of the program.
Flyer created advertising an in-house scavenger hunt. Patrons were instructed to find Biggie Foot hidden by staff members around the library.
Staff t-shirts created to promote the program featuring "Queen Grubby".

Summer REading 2023

Community Storytelling Campaign

A modern, community-focused campaign combining local townscape illustrations with playful graffiti doodles to represent storytelling and self-expression.

  • Created cohesive campaign visuals across print and digital formats, including guides, banners, and event flyers.

  • Developed brand-consistent illustrations and patterns to strengthen program identity.

  • Produced collateral for external promotion, including a double-sided print ad in a local newspaper.

Summer Reading 2023 print guide cover, website banner, and seamless pattern. Illustrated and designed in Procreate and Illustrator.
Summer Reading 2023 event flyers. Illustrated and designed in Procreate and Illustrator.
Summer Reading 2023 coloring pages. Illustrated and designed in Procreate and Illustrator.
Summer Reading 2023 "sticker" advertisement. This design was double-sided and placed on the front page of the Greenfield Daily Reporter. Designed in Illustrator.

Red Nose Studio Collaboration

Over, Under, and Beyond

Support graphics and documentation for a permanent installation by Red Nose Studio artist Chris Sickels. The project required both promotional assets and physical installation graphics.

  • Designed supporting graphics and character identity materials for both the installation and promotional campaign.

  • Created signage, name tags, and biography stickers to support visitor engagement and interpretive storytelling.

  • Documented the project through photography and created promotional visuals for launch and ongoing promotion.

Meet the characters of Over, Under and Beyond!
Meet the crew, pt. 2!
Name tags and biography stickers for each character. Illustrated and designed in Procreate and Photoshop.
Hancock County Public Library purchased Winger in 2019. After deciding to expand the project, this note was left as a placeholder in Winger's display case. Illustrated and designed in Procreate and Photoshop.
Title plate and dedication.
Documentation images.
Artist Chris Sickels of Red Nose Studio lent Hancock County Public Library some of the construction vehicles from his book Build! Signs were removed at the artist's unveiling.
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Voice + Digital Campaigns