Hancock County Public Library
This branding package was crafted to create a unified, clear, and engaging identity for the library across both digital and print platforms. The materials focus on being approachable, functional, and visually consistent to strengthen the library’s presence and connection with the community.
Posters for Hancock County Public Library depicting mission and vision statements.
Marketing and branding guidelines were established for the Hancock County Public Library, covering official colors, accessibility, and logo usage.
Welcome email for Hancock County Public Library.
Print advertisement for Hancock County Public Library streaming services.
Locker wrap partnering with Eastern Hancock High School.
Computer background for Hancock County Public Library computer lab.
Hancock County Public Library postcard advertising general library service.
Summer REading 2025
For the 2025 Summer Reading campaign, the theme centered on art, creativity, and self-expression. While the core illustrations were provided by The Library Collective, I handled the graphic design and visual integration, crafting layouts that highlighted the vibrant, art-themed concept.
Summer Reading 2025 print advertisements. Designed in Illustrator.
Website banners for age-based challenges for Summer Reading 2025. Designed in Illustrator.
Social media graphics for Summer Reading 2025.
Summer REading 2024
For the 2024 Summer Reading theme, the campaign leaned into adventure, mystery, and discovery through a cast of eight original cryptid characters, each with their own illustrated design and backstory. These characters tied directly into library programs and community events, making the entire summer feel like a shared expedition into the unknown. The series blended character-driven storytelling and playful world-building to capture the thrill of exploration and the magic of finding wonder close to home.
These pages are from a larger publication detailing the program. They were created as informational and fun marketing initiatives, serving as the voice of the summer.
Sticker sheets were given to library patrons upon completion of the program.
Flyer created advertising an in-house scavenger hunt. Patrons were instructed to find Biggie Foot hidden by staff members around the library.
Staff t-shirts created to promote the program featuring "Queen Grubby".
Summer REading 2023
This design series brought a modern, community-focused twist to the library’s annual Summer Reading program. The visuals combined clean vector illustrations of people and local townscapes with graffiti-style doodles that added a layer of playful imagination, such as dinosaurs, robots, and other whimsical details spilling beyond the lines. The contrast between the structured, communal imagery and the spontaneous, creative doodles reflected the theme of self-expression and storytelling within the community. The result was a vibrant, energetic campaign that celebrated both individuality and togetherness.
Summer Reading 2023 print guide cover, website banner, and seamless pattern. Illustrated and designed in Procreate and Illustrator.
Summer Reading 2023 event flyers. Illustrated and designed in Procreate and Illustrator.
Summer Reading 2023 coloring pages. Illustrated and designed in Procreate and Illustrator.
Summer Reading 2023 "sticker" advertisement. This design was double-sided and placed on the front page of the Greenfield Daily Reporter. Designed in Illustrator.
Red Nose Studio Collaboration
For Over, Under and Beyond, a permanent installation by artist Chris Sickels of Red Nose Studio in partnership with Hancock County Public Library, I created supporting graphics for both social media and the physical installation. In addition, I handled the photography to document and promote the project.
Meet the characters of Over, Under and Beyond!
Meet the crew, pt. 2!
Name tags and biography stickers for each character. Illustrated and designed in Procreate and Photoshop.
Hancock County Public Library purchased Winger in 2019. After deciding to expand the project, this note was left as a placeholder in Winger's display case. Illustrated and designed in Procreate and Photoshop.
Title plate and dedication.
Documentation images.
Artist Chris Sickels of Red Nose Studio lent Hancock County Public Library some of the construction vehicles from his book Build! Signs were removed at the artist's unveiling.